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CORPORATE IMAGE OF TEENIX
As interpreted by Chinese version, "TEENIX" represented colorful and diversified Department Store which provides various and plentiful merchandising mix to make customers enjoy their shopping in a harmony environment.
Our Mission - "CUSTOMER FIRST"
"Customer First" is the philosophy of TEENIX for providing customers with our quality services, quality merchandises and upgrading their living standards in a quality lifestyle. The followings are our THREE - Qs Missions:
Quality Services -
We aim at offering quality services so as to let customers find their shopping enjoyment in TEENIX.
Quality Merchandises -
Our diversified merchandising mix provides customers with various and better choice of their necessities at a reasonable price.
Quality Lifestyle -
Our quality services and quality merchandises intend to raise the quality of living standard for the general public. |
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TARGET CUSTOMER
Upon the establishment of TEENIX in 1989, we have successfully penetrated into several developed districts in the New Territories and Kowloon, including Tsuen Wan, Yuen Long, Ma On Shan, Tseung Kwan O and Tai Kok Tsui, of which the main customers are young couples in middle income group. In order to include young people and white-collars as our target customers, we have launched "New Young Plaza" in Tsuen Wan Store after its renovation. We then adopted the concept of youth into our stores, so as to study the customers' shopping habits and preferences. As a result of this, we have transformed the Miramar Shopping Centre, Tsim Sha Tsui and Trend Plaza, Tuen Mun into id:c where is a new domain for young generation. In April, 2007, the third id:c had opened at Silvercord, Tsim Sha Tsui.
NEW COPORATE IMAGE OF TEENIX
To cope with the new image of TEENIX, the new corporate logo was launched in late 2006. The new logo expresses TEENIX's mission of adding colors to customers' life in an energetic and trendy way. |
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LATEST DEVELOPMENT
TEENIX persists in providing a variety of merchandises. After the renovation of Tsuen Wan Store and the launching of "New Young Plaza", TEENIX introduces more trendy merchandises to its customers. In late 2005, Miramar Shopping Centre, Tsim Sha Tsui and Trend Plaza, Tuen Mun were transformed into a domain for young people, namely id:c. id:c aims at providing fashionable wear, accessories and other fashionable merchandise. It introduces several trendy brands from Korea & Japan, Basic House, Anquiet and Mouth Valley. Basic House's signature style is simple and natural, Anquiet and Mouth Valley mainly sells fashionable Japanese ladies wear. It also introduces Buden which clothes are mainly with traditional Japanese shop pattern or graphic casual wear. id:c creates a new world for young generation. |
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